The Challenge
In Q4 2021, medical and laboratory product distributor MarketLab rebranded to the holding company known as Ascent Brands Inc. Ascent originally built a placeholder website with contact information alone. The challenge was to turn that placeholder page into a full presentation of Ascent's breath of professional product solutions to present the company to the world.
The Process
The highest priority was to present the many other brands that Ascent owns in an easily digestible format. On the Homepage, we listed each brand, what their primary industry focus was, and a small blurb about the history of the company. Furthermore, on the Our Story page we presented a series of success stories a few of the brands have championed in recent years to display just how successful our teams work in accomplishing our main objectives.
Another high priority was to show the executive team in an approachable light. We accomplished this with fantastic new headshots along with personal & professional bios displayed on the Our Team page.
The Team
The project team consisted of the Lead Web Designer (myself), the Ecommerce Content Lead, and the Digital Asset Lead. We presented our design ideas directly to the Senior Marketing Director along with the executive staff for review.
Testing and Iterations
Originally, previous management had requested a specific direction for the site. Upon new management, we revised the site to meet an overall company direction revision. We were able to make iterations and test daily with the stakeholders in question, making for quick and effective deployment of the new changes.
