Senior UX & Website Management Professional with over 13 years of digital leadership experience scaling enterprise ecommerce platforms, optimizing multi-brand ecosystems, and driving digital transformation. Proven expertise in core system modernization (PIM/ERP/MarTech integrations), cross-departmental collaboration, executive stakeholder communication, and end-to-end strategic roadmap drafting and implementation. Adept at translating complex legacy architectures into intuitive, high-performing user-centric experiences.