Modernizing Enterprise Product Data:
Leading the Marketlab PIM Transition from Agility to Akeneo
Problem: Legacy Agility PIM infrastructure left decades of multi-brand product data fragmented, creating severe marketing and distributor bottlenecks.
Strategy: Designed a modernized product model strategy to map, clean, and structure 450+ attributes across 20,000+ products.
Execution: Led cross-functional collaboration between Marketlab, Akeneo, and Datmos to manage timelines, testing scenarios, and post-launch hypercare.
Business Impact: Accelerated web and print marketing output, improved distributor feed accuracy, and safely deployed AI-powered data automation workflows.
Key Contributions & Leadership
(The Strategy & Execution):
Strategic Roadmap & Ownership: Directed timelines, end-to-end testing scenarios, and data validation protocols to ensure zero downtime for daily business operations.
Product Model Strategy: Co-led a multidisciplinary internal team to re-architect legacy data models, translating decades of unorganized data into a clean, modern taxonomy suited for Akeneo.
Cross-Functional Liaison: Acted as the primary communication bridge between the internal Marketlab team, Akeneo specialists, and external implementation partners at Datmos.
Post-Implementation Hypercare: Provided on-demand hypercare and strategic guidance to the Marketing team for months following launch to secure long-term adoption.
Business Impact & Downstream Value
(The Outcome):
Accelerated Marketing Delivery: Drastically reduced turnaround times for the marketing team when generating high-volume printed collateral and web outputs.
Streamlined Distributor Feeds: Enabled much faster and higher-accuracy data delivery when uploading product details to external distributors and sales channels.
AI-Powered Workflows: Integrated advanced, AI-driven automation workflows to fill in missing product data accurately and reliably, eliminating hallucinations and manual oversight.
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